Get Cozy with These Lazy Day Essentials

When you picture the perfect day off, what does it look like? Everyone has their own idea of the best way to spend their free time, but we can all agree that a lazy day every now and then is absolutely necessary to refresh and recharge. Whatever your audience’s ideal lazy day looks like, show that you’re there for them by giving them all the essentials to have the coziest day ever!

Imagine this: it’s the Sunday of a long weekend, and your customers roll out of bed in the late morning. They pull on their cozy, embroidered joggers and zip up their favourite hooded sweatshirt before padding to the kitchen to make some coffee. They’ve got nothing but time, so they decide to try their hand at a latte, using, of course, their extra-wide, screen-printed Soup-er mug (It’s their go-to mug for lattes since it’s the perfect size and shape to fit all that frothy, caffeinated goodness). Once their latte is ready, they head to the living room to enjoy it while they watch TV, snuggled up in their fluffy, custom-branded sherpa blanket. In the spirit of self-care, they throw their branded cooling eye mask in the fridge to use a little later, when they treat themselves to a bubble bath and listen to the latest episode of their favourite podcast on their A10 Mini Bluetooth Speaker.

Finally, when the day is drawing to an end and it’s time for dinner, they throw together a spread of cheese, crackers, dips, and other goodies on their laser-engraved charcuterie board for a classic low-effort dinner spread. And of course, they pour a nice glass of wine to go along with it. They spend the rest of their evening watching a movie or reading before cozying up again in bed.

See how many opportunities there are, in even the most relaxed of days, to make your brand an important part of your customers’ lives. Promo products can do so much more than just generate impressions for your brand when they are used in public places: promotional items can be instrumental in developing strong, long-term relationships with your business’ audience! When your promo products become high-use items in your audience’s households, your brand remains top of mind. Even if they’re not existing customers, users of your promo items will come to see your company in a positive light, recognize your business or your products ‘in the wild’, and be more likely to do business with you in the future!

So, when considering your promo items, remember that a product is so much more than just the number of unique impressions that it makes – sometimes, the true impact of a promo item comes from the quality of its impact. A high-use product, or a product that is kept for a long time (even if it’s ONLY used at home), is still a powerful marketing tool that contributes to a strong, positive brand image and a healthy relationship with your existing audience and customers.